Our Roots

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Its my junior year of College, Im a Family and Consumer Science Major with Fashion Merchandising Concentration student driving back and forth 50 miles to school everyday from Upper Marlboro, MD to Morgan State University in my 87 Chevy Monte Carlo SS. While working full time retail hours at Levis as a Stylist in Towson Mall and being behind in classes because the year before my appendix ruptured and bursted putting me in the hospital for half a semester. I had to have emergency surgery after being misdiagnosed by Good Samaritan Hospital in Baltimore, two days before midterms. After surgery the Doctor told me another day I would’ve died and that they had to take so much bile out that they had to take some of my intestine with it, and then I had to be in a hospital bed for 2 months and learn how to walk and use the bathroom again. The Doctor told me I would never be the same, it would be a year before I could run again, and that I wouldn’t be able to play contact sports anymore but little did they know I was a Goon all along. Fast Forward 6 months I got my staples out and Im back in the gym playing basketball. Needless to say I proved the doctor wrong and proved to myself I could do anything I put my mind to. After that I felt invincible and gained so much more confidence in myself and my ability. I knew then I could get out of any negative situation. The following summer My cousin Hail Zel coined the name “GoonMilk” seeing me drink a 40oz Old English beer for the first time after my surgery proclaiming “He’s a Goon, and its nurturing him too lol thats that Goon Milk” I took it and ran with it.

Being Broke makes you creative, and trust me I am extremely creative, so creating a brand has always been something I wanted for myself but I hadn’t made the leap into entrepreneurship until I made up my mind that this is what I want. I was sitting in my cousin Chuck’s apartment late 2012 when I decided to start a business. With the help of Chuck, Darren, Joe, Mo, and Jordan, January 1st, 2013 I began the Goonmilk Brand repurposing and selling the clothes out of my closet. Starting as an online consignment shop that I planned to sell some vintage brand name clothes through.

Dope, local DMV artist Nightmare Mikey drew up the bottle logo and gave endless advice in starting a brand along with countless others in our corner. Sold a couple hundred tees, threw a couple charity basketball tournaments, created the acronyms G.O.O.N.S. (Getting Out Of Negative Situations) and G.A.N.G. (Growing A New Generation) both embodying the street grittiness of the brand and our mission of helping those coming after us. GoonMilk, From the Streets, For the Streets.

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