Asics

rOLE mODEL: rONNIE fIEG

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This years FNAA Collaborator of the Year and Last Years Retailer of the Year, Ronnie Fieg shows no signs of slowing down. The wizard behind Kith has set the bar extremely High with his collaborations this year. Bergdorf Goodman, Coca Cola, Moncler, Nike, Adidas, and of course Asics. I first discovered the name Ronnie Fieg in his many color iterations of classic Asics silhouettes back in the early 2000s. Since then, and especially in the past two to three years I've followed his run to back to back Footwear News Awards. Working with the likes of Lebron James, Scottie Pippen, and Wood Harris, this year has courted attention of every sneaker and streetwear enthusiast in the world. 

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I see the Kith brand doing nothing but growing in the future with excellent textile and garment construction with Ronnie's own touch of creative control and attention to detail in every piece he drops. And the drops don't stop, recent releases during Black Friday were sold out in seconds online. Lines wrap around the block of Kith shops to get first dibs and most times the only dibs on the luxury streetwear line. Not to mention Kith Treats are insanely good and for it to be such a simple ice cream, milk shake, and cereal bar it definitely does its job in getting you to come back for more. I can't wait for my next trip to NY to grab some more Kith Treats. Anyways check out the Kith brand and take notes, this guy's got the formula. 

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