The Purple Label Collection
Fall/Winter ‘25 Purple Label Collection Releases August 23rd, 2025
Reimagining some of our classic designs, while introducing new imagery to a higher quality of garment has been my focus for this upcoming release. Taking our streetwear to a higher quality of T-shirts while adding more thought provoking designs to our arsenal. Utilizing Uniqlo Oversized T-shirts with a heavier weight and AIRism cool to the touch fabric. Uniqlo also in an effort to support the reduction of waste uses recycled materials in their T-shirts with a split of 53% cotton, 47% polyester (30% being recycled polyester fiber).
Along with our new designs we are introducing the new Purple Label 3 pack T-Shirts also utilizing Uniqlo DRY T-shirts. These T-shirts are a 66% cotton, 34% recycled polyester fiber blend with Uniqlo DRY quick drying technology. An upgrade from the previous 3 pack, these T-shirts are the perfect undershirt or everyday staple T-shirt in white or black with a Purple GOONS logo at the bottom hem.
We’re celebrating the Fall/Winter ‘25 Purple Label release in Montego Bay, Jamaica as well as celebrating my birthday August 23rd. 37 years around the Sun and I feel so blessed and grateful for all I have accomplished and experienced over the years. 12 years in business and still no signs of slowing down or stopping. I’m still learning, still growing and evolving, but we always gonna celebrate the wins and turn the losses into lessons. This vacation is much needed and well deserved if I do say so myself. My wife and I have been working tirelessly these past few months with the addition of Haven and adjusting to being parents of two. Taking it all in stride and not missing a beat but also not resting as we should and just being in need of a mental and physical reset. A week in Jamaica is overdue for the both of us.
It’s been one hell of a ride growing this brand as we have been Getting Out Of Negative Situations. My story is far from over, and nowhere near slowing down! Still writing chapters, still exploring possibilities, and still here to inspire those who resonate with my stories and can relate to being resilient and relentless in chasing one’s dreams.
