Paying Homage to Master P and No Limit the choice of "Make'em Say Ugh" as the soundtrack for the Fashion show was a no brainer. This song gets everyone hype and for those who remember the video you got extra hype because of the high energy visuals of what looks like a celebrity basketball game, but it was hood! Baggy uniforms, a gold tank, this video was a classic from "The Box" era. I wanted to portray that same energy with my clothing. Nostalgic aesthetics with custom throwback jerseys, Army fatigues, and baggy silhouettes styled just like the 90's.
Master P was influential in the black community building No Limit records throughout the 90's and early 2000's from the ground up. Staying TRU to his culture, making groundbreaking moves in the entertainment industry, and even playing a few games in the NBA. A true hood renaissance man and someone I look up to when it comes to owning and running my own businesses. I think its important to always make that connection from the past influencers to the current and future ones, so they know when and where our culture comes from and where its headed. Growing up in the 90's, videos were as much of a daily occurrence and influence as twitter today. "The Box", TRL, BET Jams, shit even 106&Park had everyone's attention at some point of their lives for the style, news, and entertainment. I enjoy taking those influences from back then and incorporating them into current designs and marketing. Kind of a reminder of how much things have changed and a way to influence change while paying homage.
Heres a mash up clip of the fashion show and the classic Master P "Make'em Say Ugh" video.