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Paying Homage to Master P and No Limit the choice of "Make'em Say Ugh" as the soundtrack for the Fashion show was a no brainer. This song gets everyone hype and for those who remember the video you got extra hype because of the high energy visuals of what looks like a celebrity basketball game, but it was hood! Baggy uniforms, a gold tank, this video was a classic from "The Box" era. I wanted to portray that same energy with my clothing. Nostalgic aesthetics with custom throwback jerseys, Army fatigues, and baggy silhouettes styled just like the 90's.

Master P was influential in the black community building No Limit records throughout the 90's and early 2000's from the ground up. Staying TRU to his culture, making groundbreaking moves in the entertainment industry, and even playing a few games in the NBA. A true hood renaissance man and someone I look up to when it comes to owning and running my own businesses. I think its important to always make that connection from the past influencers to the current and future ones, so they know when and where our culture comes from and where its headed. Growing up in the 90's, videos were as much of a daily occurrence and influence as twitter today. "The Box", TRL, BET Jams, shit even 106&Park had everyone's attention at some point of their lives for the style, news, and entertainment. I enjoy taking those influences from back then and incorporating them into current designs and marketing. Kind of a reminder of how much things have changed and a way to influence change while paying homage.

Heres a mash up clip of the fashion show and the classic Master P "Make'em Say Ugh" video.



January 13th, 2018 we celebrated the 5th year in business with an invite only Party, and Fashion Show at the Atlas Brew Works Brewery in the Ivy City neighborhood of Washington DC. Keeping things exclusive; having only my loyal customers in mind, and focusing on an authentic one of a kind event. The decision of using a fully functioning Brewery to provide an aesthetic unlike anything our customers and supporters have ever experience before. As well as making things as relaxed as possible with card games, UNO, and Beer Pong available until the fashion Show started. With photography by M9 Images, as well as Life Behind The Scope, and WeTheWav in attendance and Music by DJ LOUD, and No Requests The DJ. Thank you all for coming out, the Event was a total success! Video Recap coming Soon...

Check out the photos Below.