Marketing

Souljerrrr

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Soulja Boy has been on a rampage since 2019 began. Claiming he’s had the biggest comeback of 2018 of any rapper, which i can’t really call because I personally thought Meek had the best 2018. But nonetheless Soulja aka Big Draco has been dropping facts about his many influences in the rap game. Including Drake biting bars as well as calling Ariana Grande a thief, and putting on Chicago rapper Famous Dex, with receipts to match. In amidst of all this media attention is the looming question…

What did soulja do to that Gucci headband to make it so damn loose!?!?

Anyways Big Draco auctioned it off live on IG today… 12K bids smh

gUERILLA mARKETING

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About two years ago, I created the GoonMilk QR scan code to generate more traffic toward the site. It uses your smart phone camera to instantly link you to GoonMilk.co. At first I tried to push Tees and apparel with the QR code on it but never really caught any traction. I guess it flew over people’s heads that you could buy a tee from off your tee. But recently I cooked up the idea to post the QR scan code all round the DMV along with posters teasing the upcoming GOONS drop.

Incorporating technology within the shopping experience has been one of my greatest ideas as of late because shopping in stores has become a hassle now that you can basically do any and everything from your smart phone. In a day and age where robots are projected to take over the postal service, you never want to be behind the curve of technology and innovation when it comes to your business. To me, QR codes are just a step in the right direction; using them for special events, promo sales, or even scavenger hunts in the near future will be my next step. And with Augmented Reality making major waves in the technology industry, soon enough you want even have to go to a store to try clothes on. Just Scan a QR mirror and the mirror transforms into your personal dressing room, how dope would that be?

Anyways thats my genius idea of the day. Check out a few of the posters that have been spread throughout the DMV and how to use the QR codes below.

sORRY nOT fOR sALE

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Exclusivity has become a scarcity. So I’m creating a line that you can’t buy. Flipping the script on some Jedi Mind Trick type shit. Nothings sacred anymore; streetwear’s no longer underground. Everyone’s hip and now the “Custom” boom is upon us. I’ve never seen so many custom shoe painters in my life until now. What used to be the “in crowd” is just the crowd now, everyone’s creating but following the same formula. I’m not one to chase trends or follow suit. so from now on G.O.O.N.S. get the money, Boooog run the Streets, and Avante's focused on the Art. Whether it be Clothing, Styling, Food, or a mere Thought... it can’t be bought. 

Lowkey I just miss having the feeling of knowing you had the only pair around. That being the sole reason most people i know get fly; to stand out from everyone else around. So until I get that feeling back I’ll be in the lab creating but Sorry, it’s Not For Sale.

P.S. That’s the name of the line “Not For Sale” and thats the logo but This will not be a GoonMilk line. A new GoonMilk line is dropping Soon! Stay tuned G.O.O.N.S. 

tHINK gLOBAL

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"Talent hits targets no one can hit, Geniuses hit targets no one can see."

Right now Im transitioning from talented to genius level branding. The world doesn't see GoonMilk for what I see it as just yet and what it will be in the future and how it will impact fashion, other industries, and lives all over the world. G.O.O.N.S. being global will come in due time for the simple fact that every single person on this planet has encountered a negative situation before and looked for ways to get out of it. I want my brand to aide people in getting out of negative situations as many ways as I possibly can. 2018 plans are in place and the brainstorming is at an all time high when it comes to elevating this brand to the next level. As you may have noticed there's been some minor upgrades to the site, new press page, new logos, and more content for more customer interaction. Just a tip of the iceberg compared to what 2018 has in store for GoonMilk supporters. Focusing on branding and reconnecting with my core followers are definitely top of the list for 2018. Being my 5th year behind the brand I want to make sure that customers know what the Brand stands for, how far I've come and where we're headed... 

GLOBAL.

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I read an Instagram caption that read "Its not that people aim to high and miss, sometimes they aim to low and hit" that got me thinking about myself and my goals and what I want out of life. And too many times previously when I've given these things thought it was always something humble like happiness and health, but in all actuality I want it all. I want the World in the palm of my hand to have the options and opportunity that I never had before. Too many times I've asked for the bare minimum and got just that, but from here on I am speaking my wants and needs into fruition and taking shit. My bro Fogue been preaching for the past few months "The World is yours..." and I really believe it.  

Check out some of the latest G.O.O.N.S. gear available now!