Avante Davis

GoonMilkTV vol.1 G.O.O.N.S. "A Day in the Life"

Behind the scenes look at A day in the life of GoonMilk Streetwear Brand and Print and Press Service owner Avante Davis. Filmed, and Edited by Avante Davis as well.

I’m Back Vlogging and filming my day to day endeavors as an independent black entrepreneur. Sharing "how to" tutorials, community service outreach, and DIY design projects.

Subscribe to the GoonMilk Youtube channel and get ready for quality content and culture from the eyes of a Goon!


September 1st came faster than I thought. August was a busy month and a blur. From moving into the new house, to my 30th Birthday, to the Back To School Drive, I’ve had zero time to sit down and connect with you, my Blog readers. Lets catch up...


Business is... Business, still an underground king riding dirty. No consigns, no investors, no celebrity clout. Just direct-to-consumer sales from the site and a pop up every now and again. Slow grinding til I can finesse more overhead capital to fund more projects and ideas. I’m styling more shoots and connecting with more and more people that love my style. Only thing i hate is how everyone is dictating what’s what by the likes and followers people have. Shit isn’t even high quality but if you have the following you can regurgitate that bullshit and get rich off it while real artists starve. Clout worse than crack in 2018. 


Mentally, I’ve never felt more in tune creatively and with the things I want for myself. I’m literally manifesting my dreams with positive affirmations and abiding by the law of attraction and the spiritual laws of circulation. You give positive vibrations and those vibrations return to you. Do good the more good comes to you. Also I’ve adversly gotten rid of all negative vibrations; things, or people that give me a feeling of uncertainty. I find that choosing and affirming the good in your life is much healthier for your mental than enduring things that you do not know are good or bad for you... consciously choose good feelings all the time. life’s to short for “on the fence” feelings. Well for me atleast. 


Socially, I’ve accepted my role in certain relationships/friendships as a Support role. We all want to be that lead role but I’ve learned to not force anything with anyone. And one of the hardest lessons I’ve had to learn in life is that some people do not value you or your time the same as you do theirs. Sometimes the goalposts move as people grow. Sometimes you’re in a persons life to prepare them for their next lesson or to repeat the last. That’s with friends, lovers, and even family. So instead of me feeling at a lost in learning this lesson the hard way. I changed my perspective and see things as knowledge gained instead. Learning what I want and don’t want for myself and my future. Seeing what signs should have been red flags before, that I no longer overlook. Being more accountable for my shortcomings, communicating better, being mindful of my actions and the reactions they cause. I’m growing and failing forward. 

I’m proud of my gotdamn self and other than selling my Old School for drastically lower than what it was worth, Life is Good. 

Ain’t no complaints.



Exclusivity has become a scarcity. So I’m creating a line that you can’t buy. Flipping the script on some Jedi Mind Trick type shit. Nothings sacred anymore; streetwear’s no longer underground. Everyone’s hip and now the “Custom” boom is upon us. I’ve never seen so many custom shoe painters in my life until now. What used to be the “in crowd” is just the crowd now, everyone’s creating but following the same formula. I’m not one to chase trends or follow suit. so from now on G.O.O.N.S. get the money, Boooog run the Streets, and Avante's focused on the Art. Whether it be Clothing, Styling, Food, or a mere Thought... it can’t be bought. 

Lowkey I just miss having the feeling of knowing you had the only pair around. That being the sole reason most people i know get fly; to stand out from everyone else around. So until I get that feeling back I’ll be in the lab creating but Sorry, it’s Not For Sale.

P.S. That’s the name of the line “Not For Sale” and thats the logo but This will not be a GoonMilk line. A new GoonMilk line is dropping Soon! Stay tuned G.O.O.N.S. 



Yesterday I received my Graduation Letter from the Mastered Online Accelerator Program. I have been studying Fashion Styling for the past ten months, networking, styling photoshoots, and meeting some awesome people through the Mastered network. The program itself is based out of London, and broken up into different disciplines, Fashion Styling, Make up, Hair, Creative Direction, Photography, and a few others. The genius of the program is the Professional Experts that not only are involved and available to reach out and communicate with, but they also grade and critique your work throughout the program. My particular Fashion Stylist program was headed by Alastair McKimm, Fashion Director at I-D Magazine. 


Since my second Freshman semester at Morgan, I knew that I wanted to be a stylist. Yes of course I always wanted a brand and ownership and I've accomplished that with GoonMilk, but the dream job was becoming a Personal Stylist to Celebrity clientele. This program was a stepping stone towards that dream and validation that I can do and be whatever I put my mind to. The stress of uncertainty, tuition, deadlines, traveling, and not to mention the work load was a huge test of whether being a stylist was something I really wanted to do. Ten months later I can say that this is something that I am extremely passionate about. Everything from the excruciating selection process and interviews, to the $6,000 program costs I paid out of pocket, to traveling to NY and LA for photoshoots alone with a duffle full of clothes, to now being a Mastered Alumni in a directory with some of the most creative people Ive ever met in the fashion industry at the tip of of my finger tips... 

So with all that being said,

It was worth every Penny. ...

and Im in the Showcase Highlights!


like Bruce Leroy I got the Glo...