This fall our first capsule collection “Where’s Waldorf” is inspired by the classic Where’s Waldo books. But a DMV(DC, MD, VA) version playing off the on going DC/MD jokes of inclusion with the city of Waldorf which is 45 minutes outside of Washington, DC.
If you follow the NBA you know All Star weekend in Charlotte NC was this passed weekend. Also if you live in the DMV you know that the Wizards star John Wall is injured and going through a tough time not only dealing with his injuries but it has just been brought to light that his mom is battling Cancer. Hearing this news I not only wanted to extend my support in a trying time to not only an NBA Allstar caliber player but a stand up guy in the DMV community.
It was first made into a mockery by Stephen A. Smith that Wall spent too much time in DC nightclubs like Rosebar and partied too much. Wall being a young star on and off the court rebuttal’d with the greatest response ever with “Don’t you go to work and get off and want to socialize and relax, why can’t I?”. Something I would say if I was in the same position. That inspired the thought of saying lets create a john wall x rosebar jersey, not the fact that i thought he was in the club too much but celebrating having a all star damn near in arms length of you in the club when most people never get to meet or be in a room with a celebrity of Wall’s caliber.
The timing of the creation of the jersey seemed perfect because of All Star weekend. And what better time to drop the jersey than All Star weekend in Wall’s home state of North Carolina. Not realizing how much of a toll this whole Rosebar incident on ESPN months ago may have took on John and fighting the thoughts of letting someone create one before me that was better than mine I hastily dropped the jerseys without checking to make sure John was cool with it and thats my fault but I do want to propose a way to make all parties benefit. Knowing everything that John has going on at the moment with family and his mom battling cancer I can relate to the feeling of the fear of losing your mom, its scary. My mom is a two time cancer survivor (breast, ovarian) and one of the strongest people I know. Losing her would be detrimental not only to me but all those that she has touched in her many years. That being said I would like to take the proceeds of each jersey sale and donate to a charitable cancer non profit organization. Lets help uplift our DC All Star in his time of need. So I need your help reaching out to media outlets and Charity organizations to get this out and Support a great person and a great cause in fighting cancer.
For the Past month and a half the US Government has been forced to shut down leaving 800,000 employees without work and much needed checks to survive. My Mother being a Govt. employee, I saw first hand the effects of this shutdown and I am just amazed that something like this could happen and how vast of an impact it can cause. Airports shutting down because of lack of air traffic controllers, TSA not being paid, Homeland Security not being paid while on furlough. And all over a wall that Mexicans are gonna dig under, go around, and climb over anyway. This is the land of the free but that Furlough made you realize just how costly freedom is. Also How Important it is to have multiple streams of income.
Now that the furlough is over and people are filing back into their govt jobs, I wonder how many people woke up and realized that a career in the government isn’t really a career and begun to research starting a business? That was my first thought once I figured out what a Furlough was. Because if you’re your own boss can’t nobody tell you, your check not coming, you get what you put into it. Nonetheless I am glad that people are back working and getting back pay because things around here were getting hectic and I know Walmart security was getting scared. People are ruthless when they’re backed into a corner for survival.
I made this promo short after Trump bitch ass got elected and I figured it fit well with the current political climate.
its still Fuck 45.
The State of Fashion Address... *Cues Presidential Band Music*
Being from the DMV area Fashion matters. The world may not know it yet but fashion matters so much in our area's culture. There aren't many fashion icons coming out of our city in comparison to NY or LA or even Chicago which seems to have made a huge imprint in the fashion world as of late with Virgil Abloh, DonC, JoeFreshGoods, and oh yeah Kanye West, but that doesn't mean we don't want a say so in whats hot and whats not. I see a lot of trends begin right in DC/MD and Seeing MD kids like Jay IDK walking in NYFW and Kelow basically the face of the reemergence of Champion. Its a beautiful thing and I believe our area's style has so much more to give the fashion world. I see the inspiration and similarities everyday from things we've done ten plus years ago. Adversely I've also seen how our area has taken on other cities styles and got lost in the sauce so to speak. For example like how I'm hearing DC rappers say "Cap/No Cap" instead of "No stunt", or "you welling", or however you interpret the saying, a lot of monkey see monkey doing going on but I digress.
Taking the taste that the fly kids create and turns it into a contest of likes and cosigns is something Im not a fan of. Seeing brands being started everyday and pushed onto influencers trying to get the attention from hypebeasts following and liking every post as if the Influencer has a magic wand to make the clothes you gave them for free worth the hyped price on your site; that you charging regardless of shitty quality. Kind of how Vlone got away with using Gildan tees up until Ian Conner exposed them. Or how 2Chainz ran it up and made a mil selling Gildan Xmas Sweaters a few years back by gifting one to every social media influencer before hand for promo. Social Media Influencers have taking over the power of brands and how they're marketing and can possibly change the taste of a generation. Now I probably will come off as a hater to some because I don't have as many followers and with everything being a popularity contest instead of talent speaking for itself, but I call it how I see it. Ive been apart of this culture way before many of you knew what the difference between haute couture and Streetwear was, and to see the two fusing together now is amazing and enticing as a Designer and Stylist.
Growing up I wanted to be a stylist I wanted to be the guy behind the scenes that could get his hands on any and every brand or garment on the face of the planet. Seeing brands like Louis Vuitton and Supreme collaborate was but a dream 5 years ago and I never thought I'd see stylist get just as much attention as their clients do now. I Also never thought orthopedic shoe silhouettes would catch on *Shrugs* wins and losses. But as a whole I believe our culture is moving forward and allowing more and more people that look like us into the fashion world. I'm excited to see where things will go from here. I love seeing trends unfold, I love creating and I still dream of working with Haute Couture Fashion Houses but I also love the Underground. GoonMilk has its own cult-like following and the support feels genuine. I don't have to be fake to some lame blogger to get sales, or throw a pop up every day of the week, over-saturating the market and watering down my product. Im doing things my way and making it work with what I have. Staying Humble and Hungry and still Getting Out Of Negative Situations.
Saturday December 2nd, 2017.
Day 2 of no social media was not as bad as I thought it would be, having a pop up and not being able to post on social media about it. Instead I sent out texts to endless people and doubled up on Email blasts. Getting back to actually reaching out to people instead of relying on others to see an IG post or Tweet.
The Pop Up was dope, a lot of creative minds and entrepreneurs trying to get their brands off the ground. I used to get excited for pop ups but now it’s strictly business and trying to be as professional as possible. Engaging with the potential customers and handing out endless business cards and stickers.
Got some great footage and Jordan came by and got some shots of me in Entrepreneur mode. Made a few sales and networked with a few other brands, so it was definitely a success. Shoutout to the Carryout for having me and my brand. And a huge thank you to those who came out and gave their time or money towards the brand. Support is always appreciated.
Recap video will drop soon!