Inspiration

sORRY nOT fOR sALE

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Exclusivity has become a scarcity. So I’m creating a line that you can’t buy. Flipping the script on some Jedi Mind Trick type shit. Nothings sacred anymore; streetwear’s no longer underground. Everyone’s hip and now the “Custom” boom is upon us. I’ve never seen so many custom shoe painters in my life until now. What used to be the “in crowd” is just the crowd now, everyone’s creating but following the same formula. I’m not one to chase trends or follow suit. so from now on G.O.O.N.S. get the money, Boooog run the Streets, and Avante's focused on the Art. Whether it be Clothing, Styling, Food, or a mere Thought... it can’t be bought. 

Lowkey I just miss having the feeling of knowing you had the only pair around. That being the sole reason most people i know get fly; to stand out from everyone else around. So until I get that feeling back I’ll be in the lab creating but Sorry, it’s Not For Sale.

P.S. That’s the name of the line “Not For Sale” and thats the logo but This will not be a GoonMilk line. A new GoonMilk line is dropping Soon! Stay tuned G.O.O.N.S. 

tHE sTATE oF fASHION

The State of Fashion Address... *Cues Presidential Band Music*

Being from the DMV area Fashion matters. The world may not know it yet but fashion matters so much in our area's culture. There aren't many fashion icons coming out of our city in comparison to NY or LA or even Chicago which seems to have made a huge imprint in the fashion world as of late with Virgil Abloh, DonC, JoeFreshGoods, and oh yeah Kanye West, but that doesn't mean we don't want a say so in whats hot and whats not. I see a lot of trends begin right in DC/MD and Seeing MD kids like Jay IDK walking in NYFW and Kelow basically the face of the reemergence of Champion. Its a beautiful thing and I believe our area's style has so much more to give the fashion world. I see the inspiration and similarities everyday from things we've done ten plus years ago. Adversely I've also seen how our area has taken on other cities styles and got lost in the sauce so to speak. For example like how I'm hearing DC rappers say "Cap/No Cap" instead of "No stunt", or "you welling", or however you interpret the saying, a lot of monkey see monkey doing going on but I digress.

 Taking the taste that the fly kids create and turns it into a contest of likes and cosigns is something Im not a fan of. Seeing brands being started everyday and pushed onto influencers trying to get the attention from hypebeasts following and liking every post as if the Influencer has a magic wand to make the clothes you gave them for free worth the hyped price on your site; that you charging regardless of shitty quality. Kind of how Vlone got away with using Gildan tees up until Ian Conner exposed them. Or how 2Chainz ran it up and made a mil selling Gildan Xmas Sweaters a few years back by gifting one to every social media influencer before hand for promo.  Social Media Influencers have taking over the power of brands and how they're marketing and can possibly change the taste of a generation. Now I probably will come off as a hater to some because I don't have as many followers and with everything being a popularity contest instead of talent speaking for itself, but I call it how I see it. Ive been apart of this culture way before many of you knew what the difference between haute couture and Streetwear was, and to see the two fusing together now is amazing and enticing as a Designer and Stylist.

Growing up I wanted to be a stylist I wanted to be the guy behind the scenes that could get his hands on any and every brand or garment on the face of the planet. Seeing brands like Louis Vuitton and Supreme collaborate was but a dream 5 years ago and I never thought I'd see stylist get just as much attention as their clients do now. I Also never thought orthopedic shoe silhouettes would catch on *Shrugs* wins and losses. But as a whole I believe our culture is moving forward and allowing more and more people that look like us into the fashion world. I'm excited to see where things will go from here. I love seeing trends unfold, I love creating and I still dream of working with Haute Couture Fashion Houses but I also love the Underground. GoonMilk has its own cult-like following and the support feels genuine. I don't have to be fake to some lame blogger to get sales, or throw a pop up every day of the week, over-saturating the market and watering down my product. Im doing things my way and making it work with what I have. Staying Humble and Hungry and still Getting Out Of Negative Situations. 

fRANK wHITE

A lot of people wonder where I pull my inspiration from and honestly, film plays an intricate role in my creative process from taking on the demeanor of a character and their style, to using scenes as motivational speeches. This Particular scene in King of New York wakes that savage up and puts me in a "time to go to work" mood. With the year coming to a close and 2018 welcoming in my fifth year in business I definitely feel on top of my game and working more and more diligently toward my goals... 

Stay tuned.

Your Welcome.

sTAPLE iN tHE gAME

This past throwback Thursday I went as far back in my iNstagram as I could and kind of reminisced ok everything I’ve done in the IG age... yes the IG age, our time has been broken down into social media ages instead of years or centuries... right now we’re in the IG age, the age before was twitter, yes it’s still here but we’re about to go into the Live age where everything is recorded live.

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Anyways I digress, I came across a old pic of me on 106th and Park in Tabi Bonney’s video TOHL (Time Of Her Life) feat. Fat Trel. Now I owe this occurrence to my girl at the time who was actually casted for the video I was just there for her ride to and from, ended up staying the entire shoot each day and finessed my way into a party scene thanks to Tabi and Director 6 so shoutout to those guys... I say all this to get to the point that I’ve been behind the scenes for years now like a fly on the wall soaking up game. The things I speak on are factual because I was there I can tell you first hand how a video shoot is supposed to go, I’ve been to magazine shoots, I’ve been in the studio with niggas like glizzy, trel, lightshow way before the world knew DC had talent. Feeling like I’m a staple in the game. #YouWasntThere 

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fEAR oF gOD

Jerry Lorenzo has become more and more influential and inspiring in my fashion styling and over-all aesthetic. His Brand Fear Of God is becoming a staple in celebrity closets; i.e.. Migos, Kanye, Fabolous, Wale, and so on. Tattered jeans with luxury details like ankle slit zippers, Satin team jackets, High top kicks with a vintage basketball silhouette. Everything I thought was cool growing up he's reimagined into FOG. Much alike one of my other favorite designers DonC with his Just Don line. Fear Of God giving a more Cali vibe, and Just Don straight sportswear memorabilia with luxury accents and details. These Guys are who I study and immulate in the Fashion industry as of Lately.