This weekend the entire world has erupted in Protest against the egregious acts of not only our Law enforcement, but our President, and Racism as a whole. I spent it walking the walk and talking the talk with my people in protest and documenting everything in our nations capital, Washington DC . The media will try to portray this as anarchy and mayhem, which it was, but there was a lot of love and compassion for those being wronged and standing up for themselves in a system that has continuously held them under a bending knee. The feeling of togetherness, family, and raw emotion from so many different creeds of people at one time was a vibe you could never create and Im proud of every single person that came out and continues to cry out for the rights and just treatment of all people but specifically Black people in America. We built this country and most certainly can tear it down! Im still rooting for whoever looting! they side eye us when we come in their stores, refuse to hire us, won’t stand with us and use the stores as a shelter for aiding protesters, but Im supposed to put a business with insurance for these type of things priority over human life? NAH. Take this L America and do right by the people who fuel this country or watch it burn, fuck it Im riding wit mines…

Highest human act is to inspire.

I’ve been inspired by so many one liners through rap music it was only right I pay homage to some of the quotes that push me through any negative situation. A lot of times we dissect the lyrics of songs and attribute them to our own lives as affirmations or reminders that we are great, life could be worse, or to not care at all. Even the song “I don’t stress” is a “guaranteed get out of a shitty mood” song for me. So I figured why not create something that fuses fashion and that inspiration into something I can wear and inspire others.

The older I get the more I realize who I was when I was younger is now much more complicated and needs much more attention and appreciation from not just others but from myself as well. Becoming more self conscious and a student of my own persona and figuring out why I am the way I am is something I have recently begun to focus on.

One of the most important parts of running a brand is knowing that everything you do reflects your brand and the reputation of your brand. So when you have an authentic, organic, fan base that relates to your brand’s authenticity and then switch up it confuses the consumer. Being consistent and brand focused is key in growth and expanding to new consumers who may not know your previous work but if you are consistent there’s no question or confusion as to what your brand offers.

This year I’m starting off with GoonMilk messages of the day! Inspiration that gets me motivated and hopefully lights a fire inside some of you! Sometimes it’s not what people say but who says it, So instead of me preaching on my imaginary pulpit of positivity here’s some influential people and clips everyday to help you get out of those negative situations!

Getting thru the daily bullshit can be a task and I often find myself looking thru old video clips to find inspiration. Clips I relate to, clips I think could help others, and just clips that speak to me personally.