Police Brutality


I think the show cops was like baby steps into our psyche, allowing us to sit back and watch the police beat and brutalize and murder us the way they do today. From laughing at the dumbest criminals to fearing the dumbest police. next collection will bring this juxtaposition to light. In a way flipping the script, using #GOONS as the COPS logo because in reality they are the Negative Situation we are trying to get out of most times. While the show “Cops” made people numb to these situations, I want to point the focus back to where it began for most of us, on the TV screen or in movies. Here’s a few glimpses of my latest think piece and Goonmilk collection...


When was your first experience seeing Police Brutality?

When was your first experience seeing Police Brutality?

 I remember seeing “Cornbread, Earl, and Me” for the first time and thinking “man this is some heavy shit!” Now police shoot somebody in real life and you kind of just shrug it off... My point is I want to continue to bring awareness to the ongoing issues of people of color being mistreated by the Police in this country. Breaking down the psychological effects of police brutality in the media. In an attempt to reverse that numbness by revisiting some of the most notorious police brutality occurrences in History and Hollywood. 

“Flip The Script”

Salute to the New York Times for a powerful think piece by Meek Mill who has had a tremendous up hill battle with our nations judicial system. The statistics show that colored people in our country are treated worse all across the board and I want to be a catalyst for change in my community. Spreading Awareness and sharing this knowledge can help someone Get Out Of Negative Situations!



Does your Apparel make you a Target for Police Brutality?

This past Saturday at The Carryout Pop Up Shop I found myself amidst a great debate between my brother Mo, and the Capital District owner. Topic being whether or not what you're wearing entices police brutality. Both giving substantial points; Freedom of Speech and the relinquishing of fear of offending those who seek to harm us anyway whether we have a Fuck 12 tee on or a suit, and the prose of simply asking for a police ass whipping with a vulgar disrespectful shirt choice. This debate went on for a hour or so to the point everyone there had chimed in with their own opinions but mostly a lot of "Fuck 12's". Fact of the matter is, and this is no offense to the older big homie in the discussion, but the youth aren't afraid of repercussions especially when its something they strongly believe in. At the moment its anti-authoritative because our authority figures have been fucking us over and killing us on the daily. I see people fed up (pun intended) and willing to make the people in power feel uncomfortable whether it be tees, physically protesting, or building a brand in protest, I support all of that. Am I wearing a Fuck 12 tee to court? Hell nah.

Anyway, heres a clip from the Great Debate... Enjoy.