Culture

Triggered

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Trigger Warnings with Killer Mike is a Must watch original series by Netflix. If you haven’t already seen the groundbreaking unapologetically pro-black show then you are sleep. Killer Mike brings a sense of reality to the very real struggles of the african american community. In the first episode Killer Mike attempts to only patron black owned businesses for 3 days before his concert as one half of rap duo “Run The Jewels” in Athens, GA. In this episode you realize how many business african americans don’t have a stake in but use every single day, as well as how much we need to be supporting black businesses as consumers. Triggering to say the least, as a black business owner, I employ you all to check out Trigger Warnings with Killer Mike, they even have an episode where they teach gangbangers to start a business alongside their rival gang in a harmonious Open Market. The show is genius in itself by even shedding light on the plight of african americans and how they play a role in todays society whether people like it or not. Ive already seen every episode and awaiting the next season.

fALL bACK

September 1st came faster than I thought. August was a busy month and a blur. From moving into the new house, to my 30th Birthday, to the Back To School Drive, I’ve had zero time to sit down and connect with you, my Blog readers. Lets catch up...

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Business is... Business, still an underground king riding dirty. No consigns, no investors, no celebrity clout. Just direct-to-consumer sales from the site and a pop up every now and again. Slow grinding til I can finesse more overhead capital to fund more projects and ideas. I’m styling more shoots and connecting with more and more people that love my style. Only thing i hate is how everyone is dictating what’s what by the likes and followers people have. Shit isn’t even high quality but if you have the following you can regurgitate that bullshit and get rich off it while real artists starve. Clout worse than crack in 2018. 

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Mentally, I’ve never felt more in tune creatively and with the things I want for myself. I’m literally manifesting my dreams with positive affirmations and abiding by the law of attraction and the spiritual laws of circulation. You give positive vibrations and those vibrations return to you. Do good the more good comes to you. Also I’ve adversly gotten rid of all negative vibrations; things, or people that give me a feeling of uncertainty. I find that choosing and affirming the good in your life is much healthier for your mental than enduring things that you do not know are good or bad for you... consciously choose good feelings all the time. life’s to short for “on the fence” feelings. Well for me atleast. 

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Socially, I’ve accepted my role in certain relationships/friendships as a Support role. We all want to be that lead role but I’ve learned to not force anything with anyone. And one of the hardest lessons I’ve had to learn in life is that some people do not value you or your time the same as you do theirs. Sometimes the goalposts move as people grow. Sometimes you’re in a persons life to prepare them for their next lesson or to repeat the last. That’s with friends, lovers, and even family. So instead of me feeling at a lost in learning this lesson the hard way. I changed my perspective and see things as knowledge gained instead. Learning what I want and don’t want for myself and my future. Seeing what signs should have been red flags before, that I no longer overlook. Being more accountable for my shortcomings, communicating better, being mindful of my actions and the reactions they cause. I’m growing and failing forward. 

I’m proud of my gotdamn self and other than selling my Old School for drastically lower than what it was worth, Life is Good. 

Ain’t no complaints.

sORRY nOT fOR sALE

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Exclusivity has become a scarcity. So I’m creating a line that you can’t buy. Flipping the script on some Jedi Mind Trick type shit. Nothings sacred anymore; streetwear’s no longer underground. Everyone’s hip and now the “Custom” boom is upon us. I’ve never seen so many custom shoe painters in my life until now. What used to be the “in crowd” is just the crowd now, everyone’s creating but following the same formula. I’m not one to chase trends or follow suit. so from now on G.O.O.N.S. get the money, Boooog run the Streets, and Avante's focused on the Art. Whether it be Clothing, Styling, Food, or a mere Thought... it can’t be bought. 

Lowkey I just miss having the feeling of knowing you had the only pair around. That being the sole reason most people i know get fly; to stand out from everyone else around. So until I get that feeling back I’ll be in the lab creating but Sorry, it’s Not For Sale.

P.S. That’s the name of the line “Not For Sale” and thats the logo but This will not be a GoonMilk line. A new GoonMilk line is dropping Soon! Stay tuned G.O.O.N.S. 

iM tHE cOLONEL oF tHE mOTHERF*CKIN tANK

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Paying Homage to Master P and No Limit the choice of "Make'em Say Ugh" as the soundtrack for the Fashion show was a no brainer. This song gets everyone hype and for those who remember the video you got extra hype because of the high energy visuals of what looks like a celebrity basketball game, but it was hood! Baggy uniforms, a gold tank, this video was a classic from "The Box" era. I wanted to portray that same energy with my clothing. Nostalgic aesthetics with custom throwback jerseys, Army fatigues, and baggy silhouettes styled just like the 90's.

Master P was influential in the black community building No Limit records throughout the 90's and early 2000's from the ground up. Staying TRU to his culture, making groundbreaking moves in the entertainment industry, and even playing a few games in the NBA. A true hood renaissance man and someone I look up to when it comes to owning and running my own businesses. I think its important to always make that connection from the past influencers to the current and future ones, so they know when and where our culture comes from and where its headed. Growing up in the 90's, videos were as much of a daily occurrence and influence as twitter today. "The Box", TRL, BET Jams, shit even 106&Park had everyone's attention at some point of their lives for the style, news, and entertainment. I enjoy taking those influences from back then and incorporating them into current designs and marketing. Kind of a reminder of how much things have changed and a way to influence change while paying homage.

Heres a mash up clip of the fashion show and the classic Master P "Make'em Say Ugh" video.

rELAPSE

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Turns out I am more attached to Social Media than I thought. After careful consideration and studying my demographics, who visits the site, and how. Its more beneficial to the brand for me to be posting on social networks as well as from the blog. driving traffic to the site is essential to building a culture behind the GoonMilk brand. Showing people the ins and outs of running a brand, networking and reaching out to influencers and other brands are apart of growing a successful brand. And with social media introducing creatives to the world almost instantly, completely leaving social media can stipend your cash flow as well as potential clientele. I lasted a good 7 days without social media but once back on my IG, twitter, and snapchat, I found that my presence and the presence of the brand had been missed on my followers timelines. I still haven't posted anything on my personal pages, trying to abstain from excessive social media usage. But after watching some Gary Vee and Nipsey Hussle youtube videos, I had to get back to pushing content and promoting the brand. Heres a gem I found of them meeting for the first time talking culture and kicking game.